LinkedIn profiles, lip sync battles and lessons you can learn.
The other day I wrote a blog about what lip syncing can teach you about writing a dating profile. Now it’s time to apply those same lessons toward a winning LinkedIn profile (and About Me, of course!)....
View ArticleHow a gym ad can help you write a strong online dating profile.
If you want a successful online dating profile – or any online profile, for that matter – then deconstruct an ad. After all, marketers are experts at getting a message across in a way that reaches an...
View ArticleThe destructive power of finding your passion.
A friend of mine lost her job recently due to downsizing. The parting was amicable. The change was welcomed. She also received a great severance. And yet… “I can’t find my passion”, she lamented, and...
View ArticleLinkedIn photo or mug shot?
A friend of mine had been a highly valued sales executive for an organization that relocated. He chose not to make the move with them confident that he’d find work. His credentials are outstanding. His...
View ArticleBefore you join LinkedIn, ask yourself this.
What’s the point? To most, it’s called a LinkedIn profile. To me it’s best described as “one of the most powerful marketing opportunities for professionals to date”. Your LinkedIn profile is an ad and...
View ArticleDoes your online dating profile open with a…yawn?
“Just checking out this online dating thing to see if I could meet a man who is cool and decent and see where fate may take us.” That was the first sentence on an online dating profile that I found on...
View ArticleHer dating profile was so sweet, then this happened.
See what I did with my headline? I gave it a sensational quality, but for no reason. It’s called bait and switch. It’s a form of advertising writing that uses deception to attract people to a product...
View ArticleHow to make management work harder (without cracking the whip).
Treat the LinkedIn profiles of your executives like individual ads in one campaign. Many companies know the value of a LinkedIn page. Some even know the benefit of having employees on LinkedIn to serve...
View ArticleShe asked, “is it me or are men pigs?”. The answer is perfect.
Here’s what to do when guys online dating just want in a roll in the hay. The other day I was chatting with a single woman who had abruptly pulled her online dating profile off okCupid. She’s vowed...
View ArticleOnline dating and deep crimson red flags.
Some online dating profiles are the literary equivalent of Scandal. There’s drama, anger, betrayal, intrigue, even surprise confessions. Today I read the dating profile of a woman who proudly asserted...
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